quickbooks // backing you

QuickBooks was a small business started at a kitchen table, designed to help small businesses just like itself. The first iteration of the Backing You campaign featured real small businesses, and was made entirely by small businesses, putting an emphasis on supporting the people QuickBooks was designed to help in front of, and behind the camera.

Every vendor used to create the work was a small business owner themselves – from the director, to the craft service, and even the independent hotels used for travel. And, we didn't stop there. Instead of using an existing track, we decided to launch the career of a talented 13 year old artist named Willa Amai – proving that no matter what you do as a small business, QuickBooks is Backing You.

Alongside the spot, we launched Willa Amai’s single on Apple Music and iTunes, and made a behind-the-scenes film that showed all the small businesses that go into making a track.