Haagen-Dazs // Rose & Reuben’s

62 years after Jewish Polish immigrants Rose and Reuben Mattus opened the first Häagen-Dazs shop in the Bronx, the new City Sweets line took the brand back to its roots, and to the Brooklyn neighborhood they called home.

Taking over a city icon – the New York bodega – we transformed it into an immersive experience of the new flavors, with a twist ending in the spirit of That’s Dazs.

With over 1000 visitors in 24 hours, and 6+ million organic impressions, everyone was excited to see Rose & Reuben back in their old neighborhood.