GATORADE // HOLIDAY SWEATERS

The holidays are a time for food, fun, and ugly sweaters. But with Gatorade, we flipped the meaning of the holiday sweater.

Instead of the bedazzled and adorned version that comes to mind, we wanted to reward people who kept up fitness during the break – and reward those holiday sweaters’ sweat, with a bespoke sweater.

From celebrities and pros, to amateurs on social, if you posted yourself sweating over the holidays, you could get your very own sweaty selfie on a sweater, made just for you.